Most business are aware of the importance of a customer that makes contact.

Plenty of companies ensure that once a client makes contact, their system enters the customers details into the mailing list and send out regular emails as a means of keeping contact.

We’ve supplied plenty of these systems, and have overseen numerous successful and not-so-successful approaches.

Don’t break the cardinal rule!

Once a client makes contact, don’t bombard them with marketing material about your company.  In the first instance, acknowledge their contact with the an initial auto-responded message (customers expect it, and besides it makes you look like a large efficient company!).

Send messages with well thought-out content, and not too often.

We can provide websites that have a system attached to accept subscriptions from visitors and enter them into a database mailing list. Read the rest of this entry »